JRL Enterprises - CEO Bio

James R. LaFrenere
23871 Amalfi Coast Road
Bonita Springs, FL 34135
Business: (239) 992-1414
E-mail: jim@jrlenterprises.com

• 12 years Internet experience in all phases of web marketing, including web site strategy, design, development, promotion, management and maintenance. Ongoing responsibility for sites in B2B and B2C sectors, search engine optimization for over 25 sites, supporting 10 client PPC programs currently. 
  

• 30 years experience as a professional manager and consultant in the technical services industry building successful business units and achieving superior service quality

Chronological Summary of Work History
Internet Marketing Services & Travel Destination Network 1998-present
Web Developer, Consultant & SEO Specialist 1996-1998
Director of Corporate Operations 1994-1996
Financial Industry Consultant 1992-1994
Senior Vice President- Operations 1986-1992
Manager- Bank Consulting 1985-1986
Divisional Vice President 1975-1985
Project Manager 1969-1975

Internet Marketing Services & Travel Destination Network 1998-present
JRL Enterprises/Bonita Springs, FL
Search engine marketing & development of travel destination web site content and affiliate marketing programs.

Web Developer, Consultant & SEO Specialist 1996-1998
JRL Enterprises/Bonita Springs, FL
Complete web marketing services with specialization in search engine optimization.

See Client Web Client Reference List.

Director of Corporate Operations 1994-1996
Financial Technology, Inc. /Chicago, IL
FTI develops, markets, installs & services pc-based financial software for banks and thrifts.

Reporting to the President, directed marketing, customer support, quality assurance, internal systems, and administrative activities of this client-server financial software company.

Financial Industry Consultant 1992-1994
Chicago Consulting Corporation/Hinsdale, IL
Chicago Consulting is a Midwest-based consulting company in the financial services industry.

As a manager with CCC, completed engagements which provided market analysis, operational review, and product evaluation deliverables.

Senior Vice President-Operations 1986-1992
Affiliated Bank /Chicago, IL
Affiliated Bank was a 24 branch, $1.7 billion asset Chicago-area bank.

Reporting to the Executive VP of Administration, directed centralized bank operations for proof, transit & control, item processing, computer operations, voice communications, PC’s, and customer call center.

Manager-Bank Consulting 1985-1986
Coopers & Lybrand /Chicago, IL
Coopers & Lybrand is an international public accounting firm, among the six largest in the U.S.

Reporting to the Partner-in-Charge of the Midwest Bank Industry Consulting Group, provided practice development, management, and senior-level consulting support to a variety of financial institutions.

Divisional Vice President 1975-1985
Decimus Corporation/Elk Grove, IL
Decimus was a national data processing servicer of financial institutions (subsidiary of Bank of America).

Reported to the Sr. VP of Operations in San Francisco, CA; accountable for the Chicago Data Center and 3 satellite offices serving 75 banks in 7 states; oversaw operating, financial, and service functions.

Project Manager 1969-1975
Service Bureau Corporation/Chicago, IL
SBC was a national provider of general data processing services (subsidiary of IBM).

Began as a programmer analyst and progressed to project manager on assignments with a wide variety of general business applications utilizing state-of-the-art data processing equipment and a variety of programming languages.

Proficient with major software tools and applications including web publishing, web search tools, web traffic reporting, web search engine position management, graphics design, word processing, spreadsheet, database, presentation, imaging, data capture, desktop publishing, contact management, project scheduling, and internet communications.