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The Best Promotional Gifts
When it comes to promotional product
advertising, forget the mugs and pens. Here's the best gift that
actually gets used and seen by thousands of people.
Promotional gifts are not ads like you
hear on the radio or tv. They are not follow up tools like postcards, or
sale announcements like flyers. The are however "advertising" and
depending on the nature of the gift, can be very effective at keeping
your business name out there, along with a logo for brand recognition.
Unlike many forms of traditional advertising, where you pay every time
the ad is run or clicked, with promotional gifts you pay once, and every
time the gift gets used, the advertising message gets repeated.
So what are the most "given" business promotional items? Well, according
to Counselor Magazine, "Wearables rank first, followed by writing
instruments, business accessories for the desk and office, ceramics,
glassware and calendars."
Ok, so those are the most given items... but what are the most "used"
and best promotional items for brand exposure?
Most promotional gifts like pens, calendars, mugs, golf balls and key
fobs are seen by only one person, and usually end up in the back of a
drawer somewhere. Hats, while popular give people... well, hat hair. And
only certain types of people like to wear hats.
Plastic bags - while good - have a very short exposure time. Things like
water bottles and gym bags are a little better as they last longer. They
might get actually get used and seen by a few people.
Fun things like balls and puzzles are very popular. But because of wear
and tear, the advertising - the printed message - usually wears off
quite quickly.
But no matter which promotional product advertising you choose, quality
is more important than quantity over the long run. Usually the higher
quality item will last longer, providing more return on your advertising
dollars.
So what is the number one "head and shoulders" above the rest
promotional idea... the most useful gift in terms of advertising? The
one offering the most visibility and exposure? It's the humble t-shirt.
Yes... according to Blue Sky Inc, "One t-shirt worn by one person in one
average-sized city can be seen by over 100,000 people in its lifetime."
Yes, that's not a typo, I checked the numbers twice, over 100,000
people! Although that number seems very high to me, if even one tenth of
the number holds true, it's still a lot of exposure.
A word of caution though, when it comes to buying the t-shirts, don't
rely on one size fits all or unisex sizing. If you want your t-shirts to
be worn and get seen, be sure to get appropriate sizing.
Find t-shirts that are available in both men's and women's sizes, and
never give mens clothing to women. Doing so will ensure that for every
t-shirt you give out as a gift, a good portion of those 100,000 people
will see your advertising message.
Hmmm, now if I get 10 high quality Michael Campbell t-shirts made for
$25 each and give them as gifts for people to wear, that's a potential
one million people that will see my ad over the next couple of years. I
don't know about you, but it seems like promotional gifts - especially
high quality t-shirts - can be advertising dollars well spent.
by
Michael Campbell
Author of....
Revenge of the Mininet...
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internet marketing
strategy that made $750,000 in less than a year.
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