How to Design a Logo-Branding 101
Two questions that keep popping up is
about logos are; What makes a good logo? And, do you need one? The
answer to both is yes.
A logo makes your company look more
professional to the consumer. It immediately identifies your brand. And
over time, it establishes a sense of quality and confidence people can
expect whenever they see it.
Here are my top 10 tips when it comes to designing and creating a logo
(which can also be applied to designing an ebook cover, or software
box).
1) Avoid simple logo symbols and use a word, or logotype. If your
product is an original or made up word, it will be easier to brand and
remember.
2) Stay away from stock photography or canned looking images. You want
to look different. Get it custom made, create it or make it yourself.
3) Select a color which is opposite from your major competititors.
4) Make sure the typeface is very legible, easy to read from a distance.
5) According to a recent survey by Xerox (yes the photocopier dudes) the
logo colors most associated with success are red and blue.
6) If red and blue are taken by the competition, consider orange,
yellow, green or purple, rather than a mixed color, or hue of red or
blue.
7) If no solid color remains, choose two very contrasting colors, like
blue with orange.
8) Standardize your logo color on all communications and media. (Studies
have shown, if the color on box of cereal or soda is even slightly off,
consumers won't by it. It just sites there with shelf rot.)
9) Keep your logo consistent, not changing it every year or two. Logo
recognition - like success - is built over time.
10) According to Al Ries, (the original branding expert) "Logos should
be designed to fit the eyes. Both eyes. For maximum visual impact, a
logotype should have the same shape as a windshield of an automobile,
roughly two and one-fourth units wide by one unit high." (2.25x1)
Take these 10 tips into consideration before you design your logo, or
hand them to your graphic designer, and build that logo. Stake your
claim in your category, along with the competition. Your marketshare
will grow, and so will your brand awareness.
by
Michael Campbell
Author of....
Revenge of the Mininet...
Advanced search engine linking
strategies and diagrams for increased revenue.
Clickin' it Rich... The complete
work from home business training
system for new affiliates.
Nothing but 'Net... Simple
internet marketing
strategy that made $750,000 in less than a year.
Internet Marketing Secrets Newsletter...
Learn how to harness the money making power of multiple internet revenue
streams like search engines, affiliate programs, paid advertising,
opt-in email, newsletters, ebooks and lot more in
internet marketing
secrets. Subscribe now and get a free lifetime membership. |
